
Muhammad Naushad Anjum · 2026-07-23
Almost every new client asks some version of this before their first session: "Will this actually work over video, or am I settling for something less than the real thing?" It's a fair question, and after years of running both formats side by side, I can give an honest answer rather than a sales pitch.
What the Research Actually Says
For most of what brings people to therapy — anxiety, depression, relationship difficulties, stress, grief — the research is consistent: online and in-person therapy produce comparable outcomes when the same evidence-based approaches are used. CBT delivered over video works essentially the same way CBT delivered in person does. The format is a delivery method, not the active ingredient.
What Changes, and What Doesn't
What doesn't change: the quality of the relationship with your therapist, the structure of the work, the evidence-based techniques used. What does change is smaller than people expect — reading body language through a screen takes slightly more intention, and there's no shared physical space. In practice, most clients stop noticing this within the first couple of sessions.
Where Online Actually Has an Advantage
Clients who are anxious about starting online therapy often find it easier to have a first session from somewhere familiar than to walk into an unfamiliar clinic. There's no commute, no waiting room, and for many people — especially those juggling work and family — that's the difference between actually starting therapy and putting it off another year.
When In-Person Might Be Better
There are situations where in-person care is genuinely preferable — an acute crisis needing immediate physical support, or certain specialized interventions some clients simply feel more grounded doing in a room with their therapist. If that's you, our Islamabad clinic is available too, and it's a conversation worth having directly with your therapist rather than assuming either format is automatically right.
If you've been putting off therapy because you weren't sure online would be "enough," it's worth trying a session and judging for yourself. Book an online session or reach out on WhatsApp if you'd like to talk it through first.
Based in the capital? Our psychologist in Islamabad page covers the F-11/1 clinic, the psychologists who see clients in person, their days and fees.
About the Author

Muhammad Naushad Anjum
Founder & Lead Psychologist (HCPC Registered) — Couples, Marriage & Relationship Counselling
Muhammad Naushad Anjum is the Founder and Lead Psychologist of Meeting Matters Clinic, established in Islamabad in 2010 with the vision of bringing evidence-based, academically sound and internationally benchmarked counselling services to Pakistan and to Pakistanis abroad. He is a UK HCPC-registered practitioner psychologist (registration number PYL041126), is also registered in the UAE, and has 17 years of counselling and applied psychology practice. His specialist areas are couple, marriage and relationship counselling, family counselling, CBT, DBT and trauma. He works online with Pakistanis in the UK, the UAE and across the world, in English, Urdu or Punjabi. See our pages for Pakistanis in the UK (themeetingmatters.com/pakistani-psychologist-uk) and in the UAE and Gulf. Credentials and registration: • Registered Practitioner Psychologist, UK Health and Care Professions Council (HCPC), registration number PYL041126 • Registered psychologist in the UAE • MPhil in Psychology • MSc in Psychology Experience: • Founder, Chairman and Lead Psychologist, Meeting Matters, since 2010: leads clinical standards, supervises and trains the clinic's psychologists, and carries a personal caseload in counselling psychology covering anxiety, depression, trauma, relationship and workplace issues. • CEO, Meeting Matters Global: leads its Employee Assistance Program, delivered for organisations including Shifa International Hospital, Islamabad. • Consultant psychologist to the employee assistance programmes of BBC, Optum and Workplace Options since 2012, covering workplace mental health, crisis support, stress, resilience and burnout. Professional memberships: • European Association for Aviation Psychology (EAAP) • International Society of Air Safety Investigators (ISASI) Note: Mr. Naushad has a busy travel schedule, so he sees clients online only. His booking is handled by our Client Facing Team through the normal booking lines, based on availability.
What Muhammad helps with:
